Our approach to design and manufacturing is holistic. Our vision to be a sustainable brand impacts people, the planet and profitability equally - both for ourselves and our supply chain.
The collection fuses an effortless, modern femininity with artisanal hand-crafted details, traditional embroidery techniques and original textile designs. We often enjoy collaborating with contemporary artists on our print and embroidery artworks.
Where to manufacture is determined by the raw materials used and the artisanal skills involved. We aim to use fabrics and yarn sourced as close as possible to where our clothes are produced. 85% of the collection is made in India where two thirds of the world’s organic cotton is grown. All of our knits are made in Peru from locally sourced Alpaca yarn. We choose our manufacturing partners very carefully only working with small factories, either family or women run businesses, that are ethical and compliant. Our supply chain is short and transparent. Sue travels to India twice a year to see first-hand how and where our clothes are being made. For example, one of our manufacturing partners runs a small organic farm and creche alongside his workshop while another started a women’s embroidery collective, paying 3x the minimum state wage and educating these local workers in an old and regional skill. Sharing a vision with who we work with is a high priority.